Breaking a Corrupt System with Corporate Social Responsibility | Graana.com

Pakistan is without any doubt a country that is striving constantly for success in all its socio-economic dimensions. However, the political instability and extreme corruption have been the two main concerns that act as the barriers hindering the success of Pakistani industrial growth.

Social inclusion of the poverty-stricken community, initiating the way forward for a welfare state and the strategic vision that must focus on beneficial Corporate Social Responsibility (CSR) of the companies is the need for the people of Pakistan today.

In this context, companies are becoming self-motivated to bring in the positive change and break the corruption-ridden system. Graana in this sense has taken the lead as they devote half of their profits to the community and now offer the most innovated and transparent real estate business system that provides maximum utility to all its stakeholders with a maximum focus to the local community and Overseas Pakistanis.

Graana may not be the only company that focuses on the socio-economic growth of Pakistan with a community eccentric approach, but the values they cherish and advocate makes them simply unique and genuine. It has been a misfortune that many small medium enterprises in Pakistan just follow an ad-hoc strategic approach in their operations and most of the times lack the strategic planning and the vision or mission for the longer run. Amidst, the unsure political environment and organized corrupt system this may have been easy to understand.

Still, graana strives to challenge the system itself and aspires to become a market leader by being a player that is not affected by the traditional systematic restrictions. Values of smartest property portal of Pakistan are identified as the following:

Integrity

It is a universal phenomenon that when one has integrity nothing else matters. Integrity is what the team of graanacom practices from top to bottom and sets itself apart from the basic rat race of the world. There is no mediocre leg pulling among the staff, there is no miser approach when it comes to contribution to the bigger picture. The fact integrity is practiced in the company, the staff resonates with a strong understanding of moral and ethical considerations assuring an environment of acceptance, trust, and goodwill in its entirety.

Innovation

The second foundation of values in the company is the belief in innovation. Today, we are witnessing an extremely competitive market in the overall business industry. The only confirmed way of gaining the competitive edge over the rivals is innovation. The fact that graanacom offers a unique mix of content on its platform, the utility offered to the stakeholders is multiplied if and when compared with the contemporary real estate platforms that provide online services.

Devotion

Devotion, perseverance, dedication and constant focus is another value that drives the graana.com. Companies in Pakistan have always compromised to achieve the short run goals, these compromises have directly or indirectly played its part to strengthen the corrupt system we witness today. Keeping this in mind, that a company has an easy way out graana chooses the harder way out as they believe that a devoted approach is the only approach while doing business.

Ownership

Ownership of the actions, duties, achievements, and mistakes is perhaps the most important value that is being practiced in graana.com. It is always easier to accept the accolades from the seniors but it is always hard to accept a mistake. This is where graana.com becomes an example that others should follow in the context of Corporate Social Responsibility. The staff working at the graana.com has no hierarchy when it comes to taking responsibility and delivering the best they can to their clients.

Teamwork

Teamwork in graana.com is less of a value but more of a core strength that has made this company achieve more in a matter of months then others may achieve in a matter of years. Teamwork is the ability to share responsibilities in such a manner that a comprehensive synergized system is created that can process any problem, mission or a project with sustainable results. The team of graana.com is growing at a steady rate and this calls to be a threat for its competitors as more of graana.com will mean less of their market shares.

The client

Last but not the least, it’s the clients of graana.com that has made all this come true. The traditional concept of the customer is always right is empowered by the innovation in business process and sheer will of the competent staff who believe there is no mountain high enough and no river broad enough. Client satisfaction is assured by graana.com at multiple levels, continuously raising the bar of work ethics and service excellence. Graana.com makes sure that they perform in every aspect so the client is served and delivered with value addition of maximum utility.

To conclude here, we can make an understanding here that it was the lack of values in the Pakistani political, business and social systems that such a complex yet organized corrupt system now rules us. Companies like graana.com are the hope that the people of Pakistan may look forward to as they re-establish the importance of values in the business. Companies that are value driven use corporate social responsibilities as the bridge to get connected with the most marginalized population of a nation. In this sense, graana.com focuses its CSR to assure social and economic inclusion of the communities that have been left out until now.

Real estate industry of Pakistan is perhaps the most lucrative industry of the country. This makes it perhaps the most corrupt industry as well simply because of the big money involved in it making it more prone towards malpractices. In these conditions, the efforts of graana.com will not be less than a silver lining for the consumers of Pakistan and the Pakistanis who are based overseas. Constantly live under the fear of being robbed or misguided by the corrupt elements that are literally wolves in a sheep’s disguise.